Club Doncaster strengthens leadership team

Club Doncaster has strengthened its senior team with the appointment of Laura Hemstock as head of sales and Hollie Mather as communications manager, supporting the organisation’s focus on commercial growth and engagement.

Laura joins the club to lead its sales and commercial strategy, bringing experience in partnership development and stakeholder engagement. 

In her new role, she will focus on driving sustainable commercial growth and building long-term relationships with local and national partners across Doncaster and the wider Yorkshire region.

Alongside the appointment, Hollie Mather has joined as communications manager, taking responsibility for internal and external communications, media relations and digital channels. 

She will play a key role in shaping the club’s narrative, enhancing fan engagement and ensuring consistent messaging across all platforms.

Their appointments reflect Club Doncaster’s continued investment in leadership capability to support its ambitions both on and off the pitch.

Shaun Lockwood, chief commercial officer at Club Doncaster said: “We are thrilled to welcome Laura and Hollie to the Club Doncaster team. 

“Their combined experience and passion for driving innovation and community connection will be invaluable as we continue to expand our reach and impact. 

“These additions demonstrate our ongoing commitment to investing in people who will strengthen the club’s commercial success and communication with our fans, stakeholders across the Doncaster community and wider region.”

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