GH05T reshapes leadership team

London-based social media agency GH05T has announced a series of senior leadership changes designed to place greater strategic expertise at the heart of client delivery.

Co-founders Adam Biddle and Joe Battimelli have moved into client partner roles, alongside their positions as chief executive and chief operating officer respectively. 

The shift formalises their day-to-day involvement in overseeing client delivery, working closely with clients on strategy, innovation and creative output as platforms and technologies continue to evolve.

Adam said: “By moving myself and Joe into client partner roles, we are putting GH05T’s most experienced people directly at the centre of our client relationships. 

“This ensures that the people with the deepest understanding of social, its platforms, its pressures and its potential are the ones shaping strategy and solving problems every single day. 

“I have spent 18 years working in social media, and bringing that experience to the forefront of how we support our clients gives them a competitive advantage in an increasingly complex and competitive digital landscape.”

Joe added: “The cornerstone of long-term client retention is consistent and relentless quality of client leadership and relationships. 

“Adam and I are 100 per cent aligned on the importance on leading form the front, both for our clients and internal team. 

“As an agency, we’re able to show much more value by having our most experienced and strategic team on the front line day-to-day.”

Alongside the founders’ move, Nicola O’Connor has been promoted to managing director, expanding on her existing role as finance director. 

In her new position, Nicola will take responsibility for the day-to-day management of the agency, overseeing internal operations while continuing to lead the finance function.

She added: “The agency landscape is changing fast, which makes senior leadership and close client partnership more important than ever. 

“Adam and Joe stepping into client partner roles is a clear commitment to putting our most experienced people at the centre of client work. 

“As managing director, I’m excited to lead the day-to-day running of the business, bringing my financial and strategic expertise to support the team and ensure GH05T remains agile, ambitious and ready to grow in this new era for the industry.”

The leadership changes support GH05T’s next phase of growth, reinforcing its focus on senior-led client service, strong operational foundations and a culture built around creativity and innovation.

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