IMA promotes new head of production

Leeds-headquartered global creative agency IMA has promoted Dan Veal to head of production, strengthening its content delivery across international accounts.

Dan will report to executive creative director Ben Ducker and take responsibility for production across film, stills, social and post-production. 

His remit includes overseeing end-to-end planning and maintaining output quality across all client work.

In the newly created role, he will lead a team of producers and creators while developing IMA’s social-first production model and expanding its in-house studio capability. 

Dan will also support the launch of new divisions later this year.

He will oversee global projects for major brands including Adidas, Jet2, Autotrader, Harringtons and Haribo as IMA continues to evolve its production offering.

Dan said: “In this new age of agile, always-on content, it’s important we’ve got the right people and ways of working in place to deliver at pace without losing the craft. 

“My focus is building a joined-up production team that can deliver everything from broadcast and global productions through to creator-led social content - and harness AI-enabled workflows in a practical, responsible way where it adds value.” 

“2026 is a big year for that, with the launch of IMA Production, some exciting new external collaborations, and our Creators Collective - a curated network designed to unlock high-quality, scalable content across brands, channels and budgets. 

“Very exciting times ahead!” 

Ben added: “Dan brings the varied production experience that brands need today in order to scale at speed, testing and learning formats and executional styles that keep consumer engagement fresh. 

“The tech innovation Dan brings to the role will future proof our production offering and provide a head start for our clients in the competitive world of content creation and the rapidly changing approaches.”

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