Tim Mortimer and Polly Staveley TL Dallas Landscape1.jpg
Tim Mortimer and Polly Staveley of TL Dallas

TL Dallas appoints new chief executive

Yorkshire-headquartered independent insurance broker TL Dallas has appointed Tim Mortimer as chief executive as the fourth-generation family firm enters its next phase of managed growth.

Tim succeeds group managing director Polly Staveley, who moves into an executive chair role to focus on strategy, key clients and selective acquisitions.

Having joined TL Dallas six years ago as commercial managing director, Tim has played a central role in developing the group’s commercial insurance operations and delivering sustained organic growth. 

He brings more than 35 years’ experience in the sector, with previous senior roles at Smart & Cook, Bluefin and Marsh Commercial.

During his tenure, TL Dallas has expanded its presence in Scotland and launched new regional offices and specialist propositions, supporting its long-term ambition to remain a fully independent, full-service insurance and financial services group.

Tim said: “I’m proud and excited to take on this role at a business with more than a century of history. 

“TL Dallas is a rare example of a large, truly independent insurance broker that combines scale with a very personal approach to client service. 

“Our independence, our people and our values are central to what makes us successful, and my focus as chief executive will be on building on that strong foundation.

“We will continue to grow in a measured way, invest in our teams and ensure we remain competitive for our clients, whilst staying true to the culture that sets TL Dallas apart.”

Polly added: “Tim has really delivered for our business, and this is a natural and positive evolution of our leadership structure. 

“Tim was appointed with a view to progressing into this role, and he has consistently demonstrated his commitment to TL Dallas, our people and our values.”

Polly added: “In my new role, I’ll focus on the strategic and ambassadorial aspects of the business, representing TL Dallas across family business, chamber of commerce and international networks, supporting long-standing generational clients and identifying like-minded opportunities that align with our vision and key strengths.

“Continued, well-managed, growth is essential to remain competitive in a consolidating broking market, and to secure the best outcomes for clients and create progression opportunities for our team.” 

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