Oseyo to open flagship Newcastle store

An Asian supermarket retailer is set to expand into the North East with its largest store to date at a Newcastle shopping centre.

Oseyo will open a 20,000sq ft supermarket at Eldon Square later this year, marking the brand’s first location in the region. 

The move forms part of a wider regional growth strategy, with the Newcastle site acting as a gateway to the North East and Scotland.

Bosses say the store will offer a wide range of Korean and Asian food, alongside toys, stationery, houseware and electronics. 

Designed as an experiential retail space, it will feature Korean-style photobooths, Japanese-imported claw machines, a dedicated beauty section and a bespoke ‘Ramyun Library’ showcasing an extensive selection of ramyun from across Asia, alongside dedicated tasting areas where customers can sample products such as dumplings and ramen free of charge.

Isaac Kweon, operations director at Oseyo, said: “Following the success of our other Northern stores, we were drawn to Eldon Square for our biggest and newest site due to the city’s strong student population, vibrant food culture and diverse audience demographics. 

“These factors, when coupled with the exciting transformation afoot at the centre, leave us with great confidence that our new site will be a massive success.”

Bernice Nesham, director of asset management at Pradera Lateral, specialist asset manager of Eldon Square, added: “Starting in 2015 with a small shop on Tottenham Court Road, Oseyo has been reinventing the Asian supermarket industry in the UK over the last decade. 

“We are thrilled to have such an innovative and disruptive brand select Eldon Square as both its largest store and its first in the North East. 

“From new brands like Oseyo to the opening of our new multi-use leisure offering Freight Island, Eldon Square is charging into the future of bringing the very best experiences to our visitors.” 

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