Finsbury Food Group creates director role

Cardiff-based speciality bakery manufacturer Finsbury Food Group has appointed Neil Rockliff as group product and innovation director, creating a new senior role to support strategic growth.

Neil joins with experience leading innovation programmes across multi-site food businesses, having previously held positions at Samworth Brothers and Greencore. 

His background aligns with Finsbury’s UK and European footprint and its portfolio spanning retail, foodservice and export markets.

The newly created role is designed to strengthen the company’s innovation pipeline and better align product development with long-term investment decisions. 

Neil will report to chief commercial officer Graeme Clark and work alongside the group category and insight director to shape future growth opportunities.

His appointment forms part of Finsbury’s continued focus on innovation-led development within the bakery sector.

Neil said: “When I met with the leadership team, it was immediately clear there is real ambition within Finsbury, ambition for quality and ambition for growth. 

“The diversity of Finsbury’s product and customer mix creates huge opportunities from an innovation perspective. 

“There’s real scope to evolve categories and unlock new areas of growth.”

Graeme added: “A core focus of Neil’s role will be to ensure Finsbury’s innovation approach is both proactive and strategically aligned. 

“By strengthening the connection between insight, category strategy and development, Finsbury’s new product propositions will be grounded in robust consumer understanding while delivering commercial impact.”

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