goDonate appoints director of partnerships and growth

Charity donation platform goDonate has appointed Derek Hill as director of partnerships and growth.

Derek brings more than 15 years’ experience in charity partnerships, digital fundraising and technology, having held roles at JustGiving, Farewill, NSPCC and Save the Children. 

He most recently served as head of charity partnerships at Willfully.

In the newly created role, he will lead goDonate’s charity partnerships, focusing on strengthening existing relationships and developing new collaborations. 

His remit includes providing structured support and strategic guidance to help partners optimise donation performance and supporter engagement.

Derek said: “I’m looking forward to working closely with goDonate’s leadership, product and delivery teams, and helping the charity sector to optimise online donation journeys and maximise fundraising performance.

“Charities face a challenging online fundraising landscape amid tighter household budgets and increasing competition for donor attention. 

“Donors have growing expectations of frictionless, personalised and transparent digital giving. 

“Our job is to use technology to enhance donation journeys and optimise fundraising for charities.

“I’ve already seen close at hand the impact goDonate makes for organisations. 

“The energy and ambition Vicky and the team bring to charities’ fundraising strategy is an inspiration.”

Vicky Reeves, goDonate’s founder and chief executive, added: “We’re delighted that Derek has agreed to join goDonate. 

“We’ve created this new role to support our next phase of growth and also scale our client base and partnership opportunities.

“Derek brings platform expertise, sector know-how and data-informed partnership support and development experience to the business, and our clients and partners. 

“He will add strategic focus to crucial partnerships, allowing us to deepen relationships with charities while expanding goDonate’s reach and recognition.”

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