Greenpark appoints two senior directors

London-based digital content agency Greenpark has appointed Paul Donohue as EMEA operations director and Giulia Mazzei as influencer director to strengthen its leadership team.

Paul joins from Phantom Studios and brings experience from senior roles at agencies including R/GA, Ogilvy, M&C Saatchi and Dare. 

He will report to EMEA managing director Chris Pearce and oversee operational scaling across the region.

Paul said: “My role is about creating the right environment for great work to happen. 

“In practice that’s about putting clear, practical operational foundations in place that support teams, protects quality and allows the business to grow sustainably as the work and client needs evolve.”

Giulia joins from Swarovski, where she led global influencer marketing, and will report to head of content Jane Fulcher. 

She will lead influencer strategy across EMEA and North America.

Giulia added: “Greenpark is at the forefront of AI and LLM-driven search, which is fundamentally changing how brands build influence and trust. 

“As influencer marketing increasingly converges with this space, joining Greenpark feels like a unique opportunity to evolve my expertise and help shape the future of creator-led growth.”

Their appointments support Greenpark’s continued growth as it evolves its content and influencer offering in response to changing search and AI-driven discovery trends.

Chris Pearce, managing director of Greenpark, added: “Paul is a firecracker of operational goodness. 

“He has an impressive track record at some of the best digital agencies in the world. As we experience unprecedented growth, we are delighted he’s joining us.

“Social search, creator and influencer content, and the roles these voices play in AI visibility are becoming increasingly important in how consumers discover and engage with brands. 

“Giulia’s global experience across influencer market and multinational brands, combined with her strategic insight and calm, energetic leadership style, makes her ideally placed to support our continued growth as an international content agency.”

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