JOLT appoints UK general manager

London-based digital out-of-home and EV charging network JOLT has appointed Sarina Patel as UK general manager to support its rapid expansion.

Sarina joins from Global, where she served as roadside director overseeing the UK’s largest traditional and digital roadside media portfolio. 

She also previously held strategic investment roles at Strategy&, part of the PwC network.

In her new role, Sarina will lead JOLT’s UK operations, driving commercial partnerships and growth across both EV charging infrastructure and advertising sales as the company scales its roadside digital network in London and other cities.

She said: “I’m delighted to be leading JOLT at a pivotal moment for the UK EV landscape, as the transition to electric vehicles accelerates and innovative models like ours make charging more accessible. 

“This is an incredibly exciting moment to join and I’m looking forward to helping shape the next stage of the company’s growth.

“JOLT is uniquely positioned at the intersection of outdoor advertising and EV charging infrastructure with a meaningful role to play in how cities, brands and sustainability come together.

“By delivering measurable engagement through infrastructure people actually use and combining roadside reach with the precision and dwell time of digital, JOLT is reshaping urban media.”

Sarina’s appointment strengthens JOLT’s senior team as demand grows for integrated roadside media and charging solutions across the UK.

Doug McNamee, founder and chief executive of JOLT, added: “Sarina brings a wealth of experience managing the UK's largest roadside advertising inventory.

“She'll now apply that expertise to a model traditional operators can’t replicate. 

“Our goal is to offer advertisers roadside formats that deliver real results, backed by data, in a way the industry hasn’t seen before.” 

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.