TMW appoints group strategy director

Integrated creative agency TMW, part of Accenture Song, has appointed Jasmin Kocur as group strategy director as it expands its earned-first offering.

Jasmin joins from TBWA\Media Arts Lab, where she served as interactive strategy director for Europe and the Middle East. 

She previously spent more than a decade at Digitas UK working across social and creative strategy for clients including Haleon, HPE, Bottega Veneta and Subway.

In her new role, she will co-lead TMW’s earned-first specialists across social, creator, PR and community alongside executive PR and communications director Chloe Mitchell, reporting to chief strategy officer Dan Bowers.

Jasmin said: “Earned conversations are redefining how brands show up as audiences increasingly seek authenticity, trust and relevance. 

“I’m excited to join the team at TMW and shape the next chapter for our offering. 

“Bringing together the best of social, creator, PR & community expertise, and bolstering this with Accenture Song’s AI tools & Move Studios production capabilities, we’re able to fuel the right conversations to drive both business and cultural impact.”

Jasmin’s appointment comes as demand grows for integrated, earned-led campaigns that combine brand storytelling with measurable business outcomes.

Dan added: “We’re so happy to have Jas onboard. 

“She brings an earned-first mindset, loads of integrated experience and her own brilliant way of making complex things feel simple. 

“It’s great to see the energy and passion she’s bringing to the agency, and the difference she's already making with our clients, particularly as they are increasingly looking to earned to drive growth.”

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