Life sciences marketing agency seals takeover

A life sciences marketing agency has expanded with a takeover.

Ramarketing has bought ISR Market Research.

Bosses say the move for the US-based operator “strengthens Ramarketing’s North American presence… and brings together specialist market intelligence with strategy and marketing activation”.

Under the terms of the deal, ISR Market Research will retain its brand, structure and leadership, with chief executive Kate Hammeke remaining in post.

Headquartered in Newcastle, with further bases in Canada and the US, Ramarketing works with pharmaceutical services and outsourcing organisations across Europe and North America to provide strategy, marketing, communications and creative support.

ISR Market Research works out of North Carolina’s Research Triangle Park and is known for primary research-led syndicated and custom market research for the pharmaceutical outsourcing market.

Emma Banks, Ramarketing group chief executive, said: “ISR adds depth to our commercial offer in a way that is practical and client-led.

“Its research capability strengthens how we help clients make informed growth decisions, while keeping insight, strategy and execution closely aligned.

“ISR’s research connects us directly with thousands of pharma and biotech buyers across the outsourcing market, creating a powerful database of evidence that will help our clients make better strategic decisions.”

Liam May, of Ramarketing investment partner NorthEdge, added: “This acquisition reinforces the group’s position as a data-driven commercial partner for life sciences clients globally.”

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