Croissant firm on a roll with £1.5 million boost

A fast-growing London industrial bakery has secured new funding to invest in machinery and accelerate its expansion in the wholesale pastries market.

Capital Croissant has obtained a £1.525 million asset finance facility arranged by business advisory firm Leonard Curtis, enabling the company to purchase new equipment to support its long-term growth plans.

The London-based bakery specialises in high-quality, ready-to-bake viennoiserie products designed for the wholesale market, focusing on additive-free production for trade customers.

Leonard Curtis’ funding team sourced the tailored finance solution through a panel of lenders, ultimately securing the facility with Lombard Asset Finance within two weeks.

The structured agreement allows staged payments for large pieces of machinery being manufactured and supplied from Europe, ensuring the bakery can scale its production capacity as new equipment is delivered.

Francois Bonnefoy, managing director at Capital Croissant, said: “As a newly established business entering a capital-intensive phase, we required a flexible funding solution that could support staged drawdowns for equipment arriving in phases and completed quickly in order to match supplier timelines.

“Securing this funding so quickly was a game-changer for us. 

“Leonard Curtis understood our unique requirements and worked tirelessly to ensure the staged payments for our machinery were in place, allowing us to focus on growing our business. 

“Their expertise and constant communication gave us the confidence to move forward with our plans.”

Richard Bruton, business development manager at Leonard Curtis, added: “Capital Croissant came to us at a pivotal moment - poised for investment but needing funding structured in a way that matched its unique cash-flow and equipment supply timescales. 

“Our role was to listen carefully, move quickly and work with a lending partner prepared to be flexible and decisive.

“We’re pleased to have delivered a solution that supports the business’ growth trajectory and gives the management team confidence to execute their plans.”

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