ASAP appoints sales director

Sales progression specialist ASAP, based in Pontefract, West Yorkshire, has appointed Katy Billany as sales director as it continues to expand its services for estate agents and property professionals across the UK.

Katy brings more than 18 years’ experience in the property sector and will lead the company’s sales, account management and client services functions.

She joins from TwentyEA, where she served as executive director overseeing the commercial performance of its estate agency data and technology business.

Katy said: “Having spent much of my career working across the property industry, I’ve seen first-hand how challenging it can be to keep transactions moving smoothly. 

“At the moment, the average sale can take more than four months to progress from offer agreed to completion, and around a quarter of agreed sales still fall through. 

“That’s why effective sales progression has become such an important part of the process. 

“What really appealed to me about ASAP is the reputation the team has built for supporting agents through what is often the most complex stage of a transaction. 

“I’m excited to join a business that is so focused on helping property professionals navigate those challenges and ultimately get more deals over the line.”

Katy’s appointment supports ASAP’s continued growth as it strengthens its offering for the UK property market.

Richard Megson, managing director at ASAP, added: “Katy brings a wealth of knowledge and commercial expertise from across the property sector, along with a deep understanding of the challenges facing estate agents and other property professionals today.

“Her experience, leadership and industry insight make her an excellent addition to the ASAP team. 

“As our business continues to grow, Katy will play an important role in supporting our clients and strengthening the services we provide.”

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