Dizplai appoints technology director

Manchester-based cloud-based audience engagement platform Dizplai has appointed Jon Robins as director of technology to strengthen its engineering and product capabilities.

Jon joins from StreamAMG, where he served as head of solutions architecture and led the development of direct-to-consumer media products for global audiences.

In his new role, he will oversee the engineering function while aligning technical development with client outcomes, focusing on faster deployments, platform performance and measurable return on investment.

Jon said: “Coming from the sports OTT streaming world, I understand the pressure rightsholders face. Audiences are fragmenting. 

“Live content creators are consuming how fans engage. 

“The opportunity now is to convert those new behaviours, build new fans, and drive new and traditional revenue streams. 

“What drew me to Dizplai is that the company is already solving this, turning anonymous, passive viewers into active participants and building the data and monetisation layers around that participation. 

“My job is to ensure our technology empowers every part of the business, and the rightsholders and creators we serve, to turn that opportunity into measurable, commercial value.”

Jon’s appointment supports Dizplai’s continued growth as it develops technology to drive fan engagement and digital revenue opportunities.

Ed Abis, chief executive of Dizplai, added: “Jon gets it – technology has to unlock revenue, build engaged communities, and turn distribution into monetisation. 

“As we scale with partners who need better returns from their audience relationships, his experience will be critical in ensuring our platform delivers real value – connectivity that drives engagement, and engagement that drives revenue.”

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