Imagination promotes global marketing lead

Global experience design agency Imagination has promoted Sydney Fisher to global head of marketing and PR.

Sydney, who has been with the business for more than a decade, most recently served as global PR and marketing manager. In her new role, she will lead the agency’s global marketing, brand positioning and communications.

She will work with regional teams to strengthen Imagination’s international profile and drive thought leadership and media initiatives.

Sydney said: “Imagination’s work has always moved people, shaping how brands are seen and remembered. 

“My focus is on ensuring our creativity, insight, and experiences are visible wherever we operate, positioning Imagination in the places that matter and on the global stages where our work can inspire and set the standard. 

“Our communications will be bold, culturally relevant, and designed to cut through, reflecting the same distinctiveness and impact as the experiences we create for clients.”

Sydney’s promotion comes during a period of global growth for the agency, which operates from 13 studios worldwide.

Patrick Reid, chairman and chief executive, added: “2026 is about showing the world who we are and the impact our experiences can have. 

“Our marketing must reflect that vision and be impossible to ignore. 

“Sydney has already demonstrated she can lead this evolution, and working closely with our regions and marketing team, she will continue to sharpen our positioning and amplify Imagination’s voice globally.”

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