Optashift hires new head of engagement

Manchester-headquartered shift work optimisation business Optashift has appointed Jack Williams as head of engagement.

Jack brings more than 15 years’ experience in corporate and B2B communications and most recently served as head of communications at law firm Brabners.

In his new role, he will lead stakeholder engagement and communications to support organisations implementing shift work transformation and wellbeing programmes.

Jack said: “How shift work is designed and managed is inextricably linked to an organisations’ ability to be efficient and successful, whether that is meeting government-mandated targets in public services or remaining competitive in the private sector.  

“It’s also key to maintaining working conditions that minimise absence, help prevent long-term health conditions linked to shift work and appeal to diverse demographics in support of recruitment and retention. 

“I’m looking forward to collaborating with leaders across HR, operations, health and safety, communications, Trade Unions and business owners to deliver transformative impact in all areas of shift work best practice.” 

Founded in 2023, Optashift provides technology-enabled services including shift pattern design, data analytics and fatigue risk management for organisations operating shift-based workforces.

Robert Crossman, director at optashift, added: “Organisations increasingly recognise the strategic requirement to modernise shift work to improve performance, flexibility and support employee health, wellbeing and work-life balance. 

“However, optimisation and continuous improvement are complex and sensitive areas of change management which requires a blend of sophisticated data science and deep stakeholder engagement. 

“Jack’s specialist expertise will help management, Trade Unions and shift workers work collaboratively to deliver necessary change and maintain high-performing, engaged and healthy shift work environments. 

“He joins a growing team of shift work experts in key disciplines such as fatigue risk, sleep hygiene, chrono-nutrition, human factors and shift work law.” 

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.