Press Box PR appoints growth advisor

Digital PR agency Press Box PR has appointed former Binance executive Ryan Horn as growth and business development advisor.

Ryan will work with the agency’s leadership team to support strategic growth initiatives and identify international opportunities across sport, betting, fintech and emerging technology.

He brings more than 20 years’ experience working with global sports organisations and brands, including roles with FIFA, UEFA, the International Olympic Committee and Formula 1.

Ryan said: “Sport is undergoing a profound digital transformation. 

“The convergence of payments infrastructure, online gaming, fan engagement platforms and emerging technologies such as AI and blockchain is creating entirely new commercial ecosystems around global sport.

“Press Box PR has built a strong reputation working with companies operating at the forefront of these industries. 

“I’m excited to work with Alex and the team to support the agency’s continued growth and to help clients communicate their role in this evolving landscape.”

With offices in London and Manchester, Press Box PR specialises in digital PR for the betting, gaming, sport and technology sectors and was named PR Agency of the Year at the 2026 European iGaming Awards.

Alex Donohue, founder and managing director of Press Box PR, added: “Ryan has spent his career working at the intersection of sport, technology and commercial innovation. 

“From advising major governing bodies to helping global brands and athletes navigate the digital economy, he has a deep understanding of how modern sports ecosystems operate.

“As Press Box PR continues to expand internationally and work with more companies operating across sport, betting and fintech, Ryan’s experience and network will be hugely valuable for both the agency and our clients.”

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