Trading platform nets 'milestone' Arsenal FC deal

An online trading platform has scored a top-flight football partnership.

HFM has signed as an official global partner of Arsenal FC.

Bosses say the multi-year tie-up will “create meaningful global engagement opportunities that reflect its shared commitment to excellence and long-term growth”.

They add the deal will see London-based HFM’s branding appear during matchdays at Arsenal’s Emirates Stadium and across its digital platforms.

Efthymios Mesis, HFM chief marketing officer, said: “This partnership marks an exciting milestone as we align with one of football’s most iconic clubs.”

Juliet Slot, Arsenal chief commercial officer, added: “HFM is a market leader with a strong focus on innovation.

“Partnerships built on shared values help us deliver the best experiences for our supporters around the world.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.