PR specialist launches new agency

A North East communications specialist has launched a new agency aimed at offering flexible support to businesses and marketing teams.

Christian Cerisola has unveiled Welcome To The People, a Newcastle-based agency designed to provide tailored communications expertise across a range of briefs.

The new venture builds on Christian’s recent work as an independent consultant, supporting clients and agencies with strategic communications, digital PR, media relations and brand positioning.

Christian says the agency will operate on a flexible model, allowing businesses and fellow agencies to access specialist skills as needed, rather than relying on traditional retained services.

He said: “I’m creating a flexible agency model that allows me to operate hands-on with clients but also hire the right support for each brief. 

“My experience has given me a very clear understanding of who and where the great operators are in their field. 

“It’s been really exciting working both independently, as part of wider comms teams and as an individual charged with bringing specific teams together. 

“I won’t be confined to solutions that can only be administered from people within these proverbial four walls.

“Launching Welcome To The People is a way of formalising that proposition.” 

Christian brings more than a decade of experience to the role, having previously co-founded Quay2 Media and led the Digital PR division at Mediaworks.

His client portfolio includes organisations across culture, tech and leisure, reflecting a broad range of sector experience.

The launch marks a new chapter for Christian as he looks to expand his offer while continuing to collaborate closely with in-house teams and agencies across the UK.

He added: “Having gained experience in both traditional PR and digital-first agencies, I’ve seen first-hand how some PR agencies have lacked the confidence to fully tackle digital PR briefs. 

“With the onset of large language models and the continued evolution of search-led communications, I’m well-positioned to continue to help those agencies best respond to client needs in this field.

“I have a lot of experience in the agency world, and it’s consistently perplexed me that so many clients find their experience unenjoyable, sometimes painful. 

“I’m a big believer in doing great work, producing great results and, in the process, being able to enjoy it too.” 

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.