goDonate appoints two board directors

London-based charity donation platform goDonate has appointed Scott Gray and Vanessa Cartwright as non-executive directors to strengthen its board.

Scott, founder of consultancy Graytide, brings more than 25 years’ experience in payments and technology, with a focus on supporting charities to grow regular giving.

He said: “It is now more critical than ever for charities to choose the right partner to provide online donor experiences that are quick, meaningful and trusted, so supporters feel value immediately. 

“Organisations must keep their payment technology under constant review, while striving to maintain the strong donor relationships the sector is famed for in the UK.

“I’m delighted to join goDonate as a non-executive director.

“I’m looking forward to supporting Vicky and the team by sharing my strategic experience to help accelerate the growth of an impressive product suite, and deliver even greater impact to the not-for-profit community.”

Vanessa adds digital and ecommerce expertise, having held senior roles including president at Astound Digital and chief executive of US-based agency Fluid.

She added: “goDonate is growing fast and set for an exciting future. 

“I’m keen to provide strategic oversight, guidance and constructive challenge to help the executive team make well-informed decisions.

“My role as non-executive director is also about ensuring charities achieve the best fundraising outcomes. 

“The non-profit world continues to come under pressure from government agency cuts and cost-of-living increases. 

“In addition, online expectations of friction-free experiences are high as rapid advances in AI continue to quickly change how people search, discover, interact and donate.”

Their appointments strengthen goDonate’s leadership team as it continues to develop its platform and support charities with digital fundraising.

Vicky Reeves, founder and chief executive of goDonate, added: “We’re thrilled to welcome both Scott and Vanessa to goDonate’s board.

“Scott is a recognised and trusted figure in the charity sector. 

“His deep expertise in payments and digital fundraising will be invaluable as we continue to grow and enhance our platform. 

“In addition, he has been instrumental in helping organisations to increase Regular Giving - a key challenge in fundraising today. 

“Scott’s strategic insight and sector knowledge will play a prominent role in helping to accelerate our mission to provide charities with powerful and accessible tools to increase sustainable fundraising.

“Vanessa’s background in leading innovative digital and ecommerce services and software businesses in the UK and internationally, alongside her understanding of the impact of AI, will help goDonate to keep evolving. 

“We aim to stay at the forefront of helping charities to achieve their fundraising goals using our market-leading online donation tools.”

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