The Digital Lighthouse adds ecommerce specialist

North East-based digital marketing agency The Digital Lighthouse has appointed Carley Bolam to its growing team.

Carley brings client-side ecommerce experience, having held social media marketing roles at fashion retailers Dress Me Zee and Pink Boutique, as well as working with brands including LeoVegas and MyPayNow.

In her new role, she will support the agency’s delivery of data-led paid search and social strategies for its expanding client base.

She said: “The Digital Lighthouse is a young, hungry organisation and I’m really excited to be joining them at this early stage of their journey. 

“This is the perfect opportunity for me to start to implement my experience with consumer-facing brands in order to expand our skillsets with our clients here.”

Carley’s appointment comes as The Digital Lighthouse continues to grow following its launch in 2024, building a team and client portfolio across ecommerce and professional services.

Ed Long, senior paid social media manager at The Digital Lighthouse, added: “We’ve transformed our paid social media capabilities in the last 12 months and Carley’s experience and focus with paid and organic social strategies gives us further depth in this field."

Tom Chandler, founder of The Digital Lighthouse, added: “Securing someone who has a depth of social experience and client-side knowledge is a great coup for us. 

“We have a growing base of ecommerce clients, and I know they’ll appreciate Carley’s deep experience and understanding of the digital challenges and opportunities they face day to day. 

“From day one, we’ve been determined to prove the best returns on paid digital strategies can only be built on clear thinking and smart delivery, creating strong commercial outcomes. 

“I’m thrilled to add her to a great team of experts in the field of paid digital media.”

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