Say When to headline Ladies Day

A North East sporting and social event has secured a new headline sponsor, promising an enhanced experience for attendees.

Newcastle Racecourse has announced that its flagship summer fixture will be rebranded as Say When Ladies Day, following a sponsorship deal with Gosforth-based wine bar and brasserie Say When.

Taking place on July 25 at Gosforth Park, the event is a highlight of the region’s social calendar, combining racing, fashion and entertainment.

The partnership will introduce new food and drink offerings, including a dedicated hospitality package and a Brack Burger tent within the Premier Enclosure.

Joe Brack, director of the Brack Brothers Hospitality Group, said: “When Paul and Deborah approached us about becoming the official sponsor of Ladies Day, it really was a no brainer. 

“Ladies Day is one of the standout social events in Newcastle’s calendar, and with our hospitality portfolio, we feel we’re a natural fit and can bring something fresh to an already fantastic occasion. 

“We’re extremely excited to be working with Newcastle Racecourse and look forward to building a strong and lasting partnership.”

Say When, which opened in Gosforth in late 2025 and is set to expand into Ponteland, is part of The Brack Brothers’ growing hospitality portfolio.

Racegoers will also benefit from an enhanced post-racing experience, with shuttle buses linking the racecourse to Say When and onward to Tup Tup Palace for the official after-party.

Deborah Scott, sponsorship manager at Newcastle Racecourse, added: “We’re delighted to welcome Say When as headline sponsors for this year’s Ladies Day. 

“Their creativity and strong connection to the North East hospitality scene makes them the perfect partner to elevate race day experiences for our guests. 

“From the food and drink offering through to the post-racing entertainment, there’s something for everyone to enjoy.”

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