MMC Research broadens reach with new projects

A North East research agency is expanding its reach with a series of new projects across diverse sectors.

MMC Research, which operates from North East BIC, in Sunderland, and the Stamp Exchange in Newcastle, is celebrating recent work with new clients and entry into new markets, reflecting growing demand for customer and stakeholder insight.

The agency has delivered projects for organisations including retailer Dunelm, the University of Sunderland and RE:GEN Group, focusing on understanding behaviour, perception and brand positioning.

Working with London-based creative studio showpony, MMC Research conducted a national study for Dunelm, testing branding concepts with 1000 consumers across both customers and non-customers.

Meanwhile in the education sector, the firm partnered with the University of Sunderland to carry out stakeholder research to inform a strategic project.

MMC Research also supported RE:GEN Group, a specialist provider of energy efficiency and regeneration services to social housing organisations, through qualitative research including confidential interviews with clients and stakeholders, helping to shape its communications approach at board level.

The recent projects highlight the agency’s ability to operate across sectors and scales, supporting organisations as they look to better understand audiences and inform decision-making.

Natasha McDonough, founder and managing director of MMC Research, said: ‘The latest client projects demonstrate the broad range of sectors that benefit from independent insight. 

“Last year we celebrated our tenth anniversary and since then have gone from strength to strength. 

“I’m surrounded by a hugely talented team and, as any business owner knows, good work leads to recommendations and further good work and that certainly seems to be the case for us right now.”

Ruth Dent, director of asset and customer at RE:GEN Group, added: “Working with MMC has helped us properly understand what matters most to our key clients and stakeholders, moving beyond conversations and assumptions to real evidence.  

“MMC have taken the time to understand our business, challenge us constructively, and grow alongside us. 

“It feels like a solid, long-term relationship that will continue to support our growth journey.”

To find out more about MMC and how it helps organisations turn insight into action, read our recent interview with Natasha and director of research and operations Vicki Shouksmith in our sister publication, N, here.

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