Multiply Media Group appoints chief operating officer

Multiply Media Group has appointed Elie Hajjar as chief operating officer to support its next phase of growth.

Elie brings more than 20 years’ experience in the out-of-home sector, having held senior roles at JCDecaux Middle East, including managing director.

In his new role, he will lead operational strategy, focusing on improving efficiency, aligning business units and supporting expansion across regional and international markets.

His appointment strengthens Multiply Media Group’s leadership team as it continues to scale its operations and grow its media network.

Elie said: “MMG has built a strong and ambitious platform, underpinned by a clear vision for growth and innovation. 

“I look forward to partnering closely with the team to further strengthen operational discipline, unlock efficiencies at scale, and support the group’s continued expansion across markets.”

James Bicknell, group chief executive of Multiply Media Group, added: “Elie brings a deep understanding of the OOH industry and a proven ability to scale disciplined, high-performing operations across diverse markets. 

“As MMG enters its next phase of growth, his leadership will be instrumental in advancing our operational foundations, enhancing integration across the group, and enabling us to deliver on our long-term strategic ambitions.”

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