Screen firm ADI scores with Aston Villa agreement

A LED technology and live events specialist is enhancing fan experience and commercial opportunities with a with a major digital installation at a Premier League stadium.

ADI has delivered the UK’s largest indoor fan zone screen at Aston Villa’s warehouse venue, creating a new focal point within the Villa Park site.

The 90.3sq metre ultrawide LED display, installed at the rear of the venue’s main stage, is designed to support a wide range of uses, from matchday screenings to live entertainment, conferences and exhibitions.

Its flexible format allows Aston Villa to tailor content for different events, incorporating sponsor messaging and interactive elements to boost engagement and revenue.

The project forms part of a wider transformation at Villa Park, with ADI contributing hundreds of square metres of LED screens and signage across the stadium.

Building on a partnership spanning more than 25 years, the latest installation supports the club’s ongoing efforts to enhance its matchday offer and year-round event programme.

Claire Fitzgerald-Firth, head of engagement and client services at ADI, said: “We are proud to work with Aston Villa on this exciting warehouse project and have brought forward a creative, flexible digital solution to help transform this location. 

“Using ADI’s MT Series of LED technology, Aston Villa now boasts the UK’s largest indoor fan zone screen. 

“The scale and flexibility of the digital display provides the club with a powerful new platform to enhance fan engagement while creating additional commercial value within the Villa Park development.”

Ben Hatton, chief operating officer at Aston Villa, added: “Our long and trusted partnership with ADI continues to deliver – this time with the largest indoor fan zone screen in the UK. 

“The ultrawide format strengthens our warehouse offering, enhances the matchday experience and provides a flexible platform for future activations as part of our ongoing regeneration.”

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