Baker rises to occasion with Ocado agreement

A flatbread maker is savouring success after securing a national supermarket agreement.

Dina Foods has landed an Ocado Retail partnership.

The deal has added the London-based baker’s Paninette-branded flatbreads and its Tasty Goodness sourdough toasty pittas to the online retailer’s listings.

The agreement also covers the firm’s Baklawa confectionery treat, which includes crushed nuts, filo pastry and sugar syrup. 

Wilda Haddad, project director at Dina Foods, which operates from a Park Royal base, said: “We are delighted to be working with Ocado.

“Demand continues to grow for our authentic Mediterranean foods, whether that’s our artisanal flatbreads, our savouries or our handcrafted Baklawa and confectionery ranges.

“Our Ocado partnership will enable us to bring our products to new customers across the country.”

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