Benifex appoints chief services officer

Employee benefits technology provider Benifex has appointed Mohamad (Mo) Awada as chief services officer.

Mo joins from SAP Emarsys, bringing extensive international experience across services, consulting, product and strategy.

In his new role, he will lead Benifex’s global professional services and consulting functions, focusing on improving delivery and accelerating customer outcomes.

His appointment supports the company’s next phase of growth as it continues to enhance the effectiveness and adoption of employee benefits programmes.

Mo said: “What makes this opportunity compelling is the chance to help customers bridge the gap between benefits strategy and day-to-day reality. 

“In practice, success is not defined by what an organisation intends to offer, but by how confidently it can execute across markets, how clearly employees understand what is available to them, and how effectively that translates into engagement, productivity, and business results.

“I’m excited to join a business with such a strong platform and customer base, and to focus on helping organisations deliver greater consistency, move faster, and realise more value from their benefits investment.”

Mathieu Stevenson, chief executive of Benifex, added: “Employers are under more pressure than ever to show that benefits are doing what they are meant to do – supporting employees in meaningful ways while contributing to wider business goals. 

“That puts far greater strategic importance on the platform experience, from adoption and implementation to ongoing performance and results.

“This role reflects how important that has become for our customers and for Benifex. 

“Mo brings deep experience of building high-performing Services teams in complex technology environments, and he will play a critical role in helping us support customers more effectively as they, and we, continue to grow.”

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