Retailer strides ahead with nutrition deal

A Yorkshire-based online sports retailer is on track for growth with a new partnership to expand its offering.

Shipley-based SportsShoes.com has become the first online running retailer to stock UK brand Puresport, adding a range of science-backed nutrition products to its platform.

The collaboration introduces items including electrolytes, energy gels and creatine, supporting customers across hydration, fuelling and recovery.

The partnership also extends beyond online retail, with Puresport set to feature at SportsShoes.com’s activation events, which have included marathons and running initiatives in cities such as London, Berlin and New York.

Dan Cartner, head of marketing at SportsShoes.com, which offers more than 15,000 products from 150 global brands, serving customers across the UK, Europe and Scandinavia, said: “A guiding principle for our business is ‘do it first and be remembered’, so becoming the first online retailer in our space to stock Puresport is evidence of us doing just that.

“The brand has built strong momentum, particularly amongst the under-35 demographic who are attracted to its science-backed sports nutrition products that cut through the hype.

“At SportsShoes we love the science and technology that can help power all runners, from the casual to the professional, so it’s an ideal partnership.

“We can now offer our customers the opportunity to benefit from Puresport’s innovative products before, during and after training or competing to help them achieve a wide range of personal running goals.”

Daniel Temm, chief executive of London-headquartered Puresport, added: “This partnership with SportsShoes.com is one of the most natural fits we've made with a brand.

“The company is a leader in its space, they sell shoes to ambitious, committed runners and help runners achieve their goals and we fuel that same journey.

“At the heart of our two brands is community and what really drew us to SportShoes.com is that they don't just sell to runners, they show up for them.

“We both put on more than 100 events each last year for our communities. 

“At Puresport, everything we do is for the long run, and this partnership feels like the start of something that is going to live up to that philosophy.”

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