Velstar promotes marketing director

Liverpool-based digital commerce agency Velstar has promoted Kieran S-Lawler to director of marketing as it enters a new phase of growth.

Kieran takes on responsibility for marketing, PR, partnerships and growth, supporting the agency’s expanding client base across B2B and direct-to-consumer brands.

The promotion reflects sustained growth at Velstar as it scales its commercial and marketing activity.

Kieran said: “I’ve been incredibly proud to be part of Velstar’s journey over the past three years, and this next step reflects both how far we’ve come and where we’re heading.

“As the business has grown, so has the role marketing plays across everything we do, from brand and partnerships through to commercial growth. 

“This role is about bringing that together in a more structured and ambitious way, with a clear focus on driving meaningful impact across the business.”

Alongside Kieran’s promotion, the agency has relocated its headquarters to Exchange Station in Liverpool’s business district, providing a new workspace to support its growing team.

The move and appointment highlight Velstar’s continued investment in talent and infrastructure as it expands across the UK and international markets.

Peter Birks, chief executive of Velstar, added: “Over the past few years, Velstar has grown significantly in both scale and ambition, and this promotion reflects the role Kieran has played in that journey. 

“His leadership across marketing and growth has become increasingly central to how we operate and how we go to market.

“As we continue to scale, having clear, senior ownership of these areas is critical to maintaining that momentum and supporting the next phase of the business.”

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