Food Escapes serves up city adventure

An immersive food concept is launching in Manchester, combining dining and gameplay to tap into growing demand for experience-led leisure.

Food Escapes brings together puzzle-solving and curated dining experiences across multiple locations in the city.

Founded by Manchester entrepreneur Aaron Winsloe, the former managing director of Myprotein UK at The Hut Group (THG), the concept invites participants to follow a trail of clues delivered via WhatsApp, unlocking access to a series of hidden dining venues. 

Each stage leads to a new location, where guests are served a dish as part of the experience.

The initiative has been developed in partnership with independent eateries, including vendors at Mackie Mayor, House of Social and Hello Oriental, helping to drive footfall across key districts such as the Northern Quarter, Chinatown and Ancoats.

Designed to appeal to both consumers and corporate groups, the format includes themed routes and a competitive element, with participants racing to complete challenges and climb leaderboards.

Aaron said: “Food Escapes is about creating something you simply cannot replicate digitally or with AI; an experience that’s immersive, hands-on and brings people together in a genuinely fun and interactive way.

“It’s a concept shaped by my background in e-commerce combined with my love of international cuisine and geocaching. 

“Bringing those elements together felt like a natural way to tap into the growing appetite for experience-led activities. 

“I grew up surrounded by different cuisines and cultures, and Food Escapes is really a reflection of that – blending a love of global flavours with a sense of curiosity, discovery and adventure. 

“Manchester has one of the most exciting and diverse food scenes in the UK, and we want to celebrate that by offering a completely new way to explore it.”

Tickets for Food Escapes are now available from £40 per person, with a 20 per cent introductory discount using code LAUNCH20 until August 31. 

Group and corporate discounts are also available.

See here for more details.

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