Whitefurze set for growth after RDCP agreement

A Midlands-based manufacturer of household products is set for its next phase of growth after being acquired by a private investment firm.

RDCP has bought Coventry-based Whitefurze for an undisclosed sum, adding the consumer durables manufacturer to its growing portfolio of platform companies.

Founded in 1978, Whitefurze produces a wide range of household and garden products, supplying wholesalers, national retailers and independent outlets. 

The business employs more than 100 people, operates across three sites in Coventry alongside a manufacturing facility in Nuneaton, and offers more than 1200 product lines with exports to 22 countries supported by its own delivery fleet.

Bosses say the acquisition will support further expansion, with RDCP working alongside Whitefurze’s leadership team to scale the business.

Tracey Stone, managing director of Whitefurze, said: “Whitefurze has built a strong reputation for quality and reliability, supported by our UK manufacturing operations and a committed team. 

“We are proud of the platform we have today and the position we hold in the market.

“Partnering with RDCP marks an exciting next chapter for the business. 

“Their long-term mindset and commitment to investing in people and operations gives us confidence as we continue to grow and expand.”

London-based family office investment firm RDCP now operates nine platform companies with a combined enterprise value of around $650 million.

Sameer Rizvi, founder and chief executive of RDCP, added: “Whitefurze is a business we have admired for quite some time. 

“It combines a long-standing heritage of UK manufacturing with a reputation for quality, reliability and strong customer relationships. 

“Exactly the characteristics we look for in our partners. 

“Businesses like Whitefurze are increasingly rare.

“Our strategy at RDCP is simple: to acquire and hold great businesses for the long term, and to back the people already driving them forward. 

“We are excited to partner with Tracey, Steve and the team as Whitefurze enters its next phase of growth.”

The deal was supported by AURELIUS Finance Company, which provided funding for the acquisition and ongoing working capital requirements.

Akash Gulati, new business - south at AURELIUS Finance Company, added: “We are of course delighted to have been selected to provide a combined cashflow loan and revolving ABL facility to Whitefurze, and we welcome the firm into the growing AFC fold. 

“From my perspective, what made all the difference to our new client was our ability to structure a mix of highly bespoke facilities and then deliver those within a short space of time.”

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