Alleyoop expands into London

Glasgow-based marketing agency Alleyoop has expanded into London as part of its continued growth strategy.

The firm has appointed Den Farmer as managing partner to lead the new operation, bringing experience from senior roles at Fix Radio and Bauer Media.

In his new role, he will drive growth in the London market, focusing on client relationships and commercial performance.

Den said: “I am incredibly excited about launching Alleyoop London with Jak and Lauren as we look to extend the agency’s amazing work, results and impact across the UK. 

“Media is driven by understanding.

“Understanding not only your client’s needs but the client themselves.

“Alleyoop has built an agency that puts relationships and results at its core. 

“Bringing their story to life in London is going to be an amazing adventure, and it’s a story I’m itching to tell!”

The move marks a significant milestone for Alleyoop as it scales its performance marketing and media buying offering into a larger market.

Managing director Jak Carlin, who founded the firm in 2022, added: “We’ve seen strong growth over the last 12 months, driven by brilliant people delivering brilliant results for brilliant businesses.

“London is the natural next step – but only with the right people. 

“Den is exactly that, and the perfect person to lead this move given his experience in driving growth in competitive markets.

“There’s a huge opportunity ahead, and we’re just getting started.”

Strategy director Lauren Marshall added: “The relationships we have built – with our clients, our suppliers, and within our own team – have been the engine behind everything we have achieved.

“When it came to London, we knew we needed someone who shared that philosophy. 

“We know how Den operates and how his clients feel about him. 

“That’s not something you can put in a job spec – and it made him the only choice.”

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