Think ALT bolsters leadership team

Glasgow-based creative campaigns agency Think ALT has unveiled a new leadership structure as it rolls out a revised ‘attention design’ approach to media and campaign planning.

The new board includes managing director Tala Cook, creative media director Nathan White and campaigns director Fiona Hayes, alongside founders David and Laura Haggerty.

The restructure is designed to place creativity and strategic thinking at the centre of media planning as the agency responds to changing audience behaviours and increasing media fragmentation.

Think ALT has also promoted Katrina Moohan and Diane Firth to portfolio client directors, while Edd Norval joins as creative services director from sports agency The Deep.

Founding partner David said: “Media has never been more complex, or more competitive.

“Audiences are fragmented, attention is scarce, and traditional planning models are no longer enough. 

“Our new ‘attention design’ approach is about bringing creativity into the heart of media. 

“Every placement, all formats and each channel must work harder to earn and hold attention.

“Our newly structured team strengthens our ability to deliver on that vision. 

“We’ve built a leadership team that combines strategic rigour with creative ambition, and that’s exactly what brands need in this new era.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.