Vitawell appoints senior product manager

Supplement brand Vitawell, headquartered in Skipton, North Yorkshire, has appointed Morgan McCabe as senior product manager as the business continues to expand its product development pipeline across retail and e-commerce.

Morgan joins with experience across biomedical science, clinical affairs and product development, spanning nutraceuticals, pharmaceuticals and consumer health.

In her new role, she will lead the development of Vitawell’s supplement range from concept through to launch, working with suppliers, retailers and internal teams to deliver clinically backed wellness products.

Morgan said: “Consumers are more educated than ever and are looking beyond marketing claims to products that are backed by science and deliver real results. 

“At Vitawell, there is a clear opportunity to develop supplements that meet these expectations, whether that’s through clinically relevant dosing, cleaner formulations or more convenient formats that fit into daily routines.

“I’m particularly excited by the pace of innovation in areas like women’s health, longevity and personalised nutrition. 

“There is real momentum behind preventative health, and Vitawell is well positioned to bring credible, effective products to market.”

Morgan’s appointment comes as consumer demand grows for targeted nutrition, ingredient transparency and innovative supplement formats.

John Sutcliffe, managing director at Vitawell, added: “Morgan’s scientific background and breadth of product development experience make her a valuable addition to the team. 

“Her expertise will be instrumental as we continue to build a robust, innovative pipeline that meets the needs of both consumers and retail partners.”

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