Car leasing firm scores PFA partnership

An automotive leasing company has strengthened its ties with professional football after securing a new long-term partnership with the players’ union.

Select Car Leasing has been named principal partner of the PFA Fans’ Player of the Month campaign in a deal running until the end of the 2027/28 season.

The agreement builds on an existing relationship between the UK’s largest car leasing broker and the Professional Footballers’ Association, which began in 2020.

Under the partnership, Select Car Leasing branding will feature across the campaign’s digital and social media activity, celebrating standout players from the Premier League, EFL, Women’s Super League and WSL2.

Fans will be able to vote for monthly winners through the Select Car Leasing website, with shortlists chosen by a panel of former players.

Patrick Coyle, chief operating officer at the PFA, said: “Our Fans’ Player of the Month campaign is an important connection point between our members and fans from across the country, and we’re delighted to have Select Car Leasing on board to help us celebrate the stand-out performers.” 

Mark Tongue, co-founder and chief executive at Select Car Leasing, added: “We’re proud of our long history in the game and we understand the importance of connecting with fans and applauding those players who get supporters off their seats. 

“That’s why sponsoring these awards means so much, and why we’re thrilled to be collaborating with the PFA on this campaign.” 

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