Tangent targets global growth with Exadel deal

A London-based AI experience agency is set to expand its international reach and delivery capabilities following a multi-million-pound deal with a global software engineering firm.

Tangent has agreed terms to join Exadel, an AI and digital engineering business backed by US private equity firm Sun Capital Partners.

The deal will see Tangent continue operating under its existing brand, with chief executive Leigh Gammons remaining in charge of the firm.

Bosses at Exadel say the acquisition strengthens its AI consulting and delivery offer across the UK and Europe, adding enterprise client relationships including SAP, Vodafone, New Balance and IWG.

Michael Boustridge, chief executive of Exadel, said: “What set Tangent apart was not just its AI-driven technical capability, but the team’s unique combination of innovative product thinking and AI-accelerated delivery in a rapidly evolving market. 

“Their approach to AI aligns closely with our vision: using intelligent systems not just to automate tasks, but to help people and businesses make faster, better decisions at scale.

“We’ve followed Tangent’s progress closely, and the combination of AI-powered consultancy and delivery within a single team is exactly what we were looking for in a UK and European partner.”

For Tangent, the agreement provides access to Exadel’s international delivery network across more than 25 locations in the Americas, Europe and Asia.

The two firms also plan to launch a joint AI accelerator programme designed to help enterprise organisations move AI projects from strategy into delivery.

Oli Green, chairman of Tangent, added: “Tangent has built a reputation for solving complex problems for enterprise clients. 

“Exadel provides the scale and platform to take that capability further, opening up larger opportunities across more markets. 

“We’re confident this combination will accelerate the next phase of growth.”

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