M3.agency earns B Corp certification

A fast-growing Midlands marketing agency has secured B Corp certification following a year of expansion.

M3.agency, which has offices in Birmingham, Bristol, Cardiff, Telford and Manchester, achieved the accreditation after an 18-month assessment process examining its environmental, social and governance standards.

The firm has created 20 new jobs over the past year as it continues to expand its integrated marketing and media offering, managing more than £50 million in annual media billings.

Led by a dedicated internal team, the certification process reviewed areas including transparency, accountability, employee development and community impact.

Jonathan Jesson, growth director at M3.agency, said: “Importantly, the road to B Corp certification has been a people-led journey.

“The process was driven by our team - shaped by their ideas, their input, and their commitment to building a better business.

“It’s something that belongs to everyone at M3, not just a leadership goal or a strategic milestone.”

Jonathan added: “We’ve experienced significant growth in recent years, increasing revenues by 30 per cent to £6 million annually.

“But our story is about more than just the financials.

“Everything we do - working with clients, engaging suppliers, growing new talent and supporting good causes - is about being a ‘force for good’ and B Corp gives us a framework to follow to ensure we are continually improving.”

The milestone comes shortly after M3.agency hosted Birmingham’s Business Leadership Summit alongside UK Athletics at Birmingham Museum and Art Gallery.

More than 100 business leaders attended the event, which aimed to celebrate entrepreneurial success across the city and encourage stronger collaboration between regional businesses.

Nick Lovett, chief executive of M3.agency, added: “There’s a real opportunity to build something consistent for Birmingham - a space where business leaders can come together, share ideas and help shape what comes next for the city.

“The rallying call is simple: get involved in building momentum.

“That doesn’t just mean attending.

“It means contributing, sharing experiences, supporting initiatives, and continuing to invest in Birmingham as a place to do business.

“The more people who actively take part, the more valuable this becomes for everyone.

He added: “B Corp amplifies our culture, which prioritises collaboration, development and accountability, and that’s reflected in how we deliver work and build long-term relationships.

“The Business Leadership Summit is a natural extension of that.”

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