Sowden & Sowden appoints head of client services

Yorkshire-based strategic digital creative agency Sowden & Sowden has appointed Louise Scott as head of client services as the firm continues its growth across major national accounts.

The newly created role forms part of the agency’s wider investment in its strategic leadership team, with Louise bringing more than 13 years’ experience leading integrated marketing, communications and client service functions within agency environments.

She joins from a nationally recognised agency where she progressed to group account director, overseeing multi-disciplinary teams and client budgets worth more than £2 million across organisations including The Crown Estate, Legal & General and Leeds City Council.

In her new role, Louise will lead Sowdens’ client services function, overseeing strategic delivery, account development and integrated project management across the agency’s growing portfolio.

Louise said: “What excited me about Sowdens was the opportunity and the trajectory of the agency.

“The business has built an impressive client portfolio across sectors undergoing significant change and investment, and there’s clear momentum behind both the agency and its clients.

“The opportunity to help shape strategically led work that delivers measurable commercial impact was a huge draw for me. 

“There’s a strong balance between creativity, strategic thinking and ambitious growth plans, which makes it a very exciting time to join the business.

“Clients increasingly expect agencies to think beyond delivery and operate as strategic partners. 

“That commercial focus and forward-thinking mindset is already very evident across the agency.”

Louise’s appointment comes during a period of sustained growth for Sowden & Sowden, which continues to expand its strategic, creative and digital offering across sectors including healthcare, broadband, education, software and renewable energy.

Current clients include Quickline, Ørsted, NEC Software Solutions and Hull York Medical School, while recent new business wins include Kendal College, Capel Manor College and luxury fragrance brand Scented Blends.

Polly Sowden, owner, creative lead and director at Sowden & Sowden, added: “As we approach our 44th year in business, this is one of the most significant senior appointments we’ve made as an agency.

“We’re operating in a very different space now to where the business was even a few years ago. 

“We’re partnering with larger organisations, more ambitious campaigns and increasingly commercially focused growth strategies for clients across multiple sectors.

“Louise brings the strategic client leadership experience needed to support that next stage of growth.

“She understands how to lead complex accounts, build commercially focused partnerships and align strategy, creative and delivery around clear business objectives.

“Client retention remains incredibly important to us, but so does helping brands evolve. 

“Whether that’s supporting major repositioning projects, integrated campaigns or taking brands to TV, we need to enhance the senior leadership around the agency that reflects those ambitions.”

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