SportsShoes.com promotes former GB runner to lead trail growth

Shipley-based SportsShoes.com has promoted former Great Britain mountain runner Ben Mounsey to marketing manager for trail and outdoor as the running and outdoor retailer continues to expand within the category.

Ben, who joined the £93.3 million retailer in 2019, will now lead trail and outdoor marketing strategy, campaigns and brand activations following continued growth in the division over the past year.

An accomplished fell, trail and mountain runner, Ben has represented Yorkshire, England and Great Britain during his competitive career, including competing at the 2015 World Mountain Running Championships.

Since joining SportsShoes.com, he has held roles across ambassador management, content, brand and marketing, helping strengthen the retailer’s trail and outdoor proposition and grow engagement with the off-road running community.

Ben said: “Trail and outdoor has seen a real surge in popularity in recent years, creating a significant opportunity for SportsShoes.com.

“More people are getting into trail running, hiking and the wider outdoors. 

“Our focus is on showing up in the right way for them through strong campaigns, innovative activations and content that genuinely connects with the community.

“During my time at SportsShoes.com, I’ve worked with elite athletes while also helping to encourage wider participation in trail and outdoor activities to support healthier, happier lifestyles. 

“Both are hugely rewarding.

“In my new role, I’m looking forward to building further momentum in the category by expanding our reach and activity, while strategically planning for the next phase of growth.”

Established in 1982, SportsShoes.com stocks more than 15,000 products from 150 global running and outdoor brands and delivers more than 100 activation events annually across the UK and Europe.

SportsShoes.com managing director Brett Bannister added: “Ben is a massive part of our business and we all love working with him.

“He thoroughly deserves this promotion.

“Ben lives and breathes trail and outdoor, understands and engages with our community and brings real credibility to the role as a former Great Britain mountain runner.

“He will play a key role in continuing to grow our trail and outdoor offering and ensuring SportsShoes.com is recognised as a leading authority in trail, fell and mountain running.”

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