IntelliAM appoints chief revenue officer to support US growth

Dinnington-headquartered industrial AI company IntelliAM has appointed asset management specialist Joel Crawford as chief revenue officer as the business accelerates expansion across North America.

Joel will join the company in June and will be based in Knoxville, Tennessee, where he will lead IntelliAM’s global revenue strategy with an immediate focus on growing its presence in the US market.

He brings more than 17 years’ experience across asset management and industrial technology, including leadership roles scaling service operations, revitalising consulting businesses and expanding predictive maintenance platforms internationally.

Joel said: “IntelliAM stood out to me immediately. 

“The company already has a strong reputation in the US through its established 53 Degrees North brand, a proven operational intelligence platform that aligns strongly with the direction of modern manufacturing.

“It’s an exciting opportunity to build something really significant and establish IntelliAM as a major player in the US.

“Many organisations have invested heavily in data collection but are not maximising its value, while the skills crisis across North America is forcing them to rethink how they operate.

“Technology is now critical, and IntelliAM enables manufacturers to turn fragmented operational data into faster, more effective production decisions.”

Joel’s appointment follows growing momentum for IntelliAM in the US, including the rollout of its operational AI platform across multiple Baxters sites, helping improve productivity, asset reliability and maintenance planning.

Founded in 2023, IntelliAM works with manufacturers including Mars, PepsiCo, ADM, Muller and Weetabix, using AI and machine learning to turn manufacturing data into operational insight and performance improvements across sectors including food and beverage, pharmaceuticals, energy and life sciences.

Tom Clayton, chief executive of IntelliAM, added: “We are delighted to welcome Joel to IntelliAM. 

“His track record speaks for itself, and as we continue to expand in the US and internationally, his expertise will be instrumental in shaping our market strategy and unlocking further growth.

“We see a significant opportunity to drive improved productivity and asset reliability for industrial customers in the US through the application of AI, and with this foundation in place, we’re well positioned to lead that digital transformation.” 

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