OddBalls gears up for global growth

A North East fashion brand is preparing for international expansion and new job creation after securing private equity backing.

OddBalls, the boldly designed underwear and accessories company, has received investment from Alcuin Capital Partners in a deal advised by Cavu Corporate Finance.

Founded in Newcastle in 2014, OddBalls has become one of the North East’s best-known consumer brands, building a loyal following through its colourful range of underwear, socks, pyjamas and accessories while achieving year-on-year revenue growth of 30 per cent.

Bosses say the new investment is expected to support the brand’s next stage of growth, including expansion into international markets and the creation of new jobs across the North East.

Will Cooper, chief executive of OddBalls, said: “From the outset, Cavu demonstrated a clear understanding of both our brand and the wider consumer landscape. 

“Their guidance throughout the process was invaluable, combining strategic insight with a pragmatic, hands-on approach that kept momentum at every stage. 

“Navigating a transaction like this can be demanding, but they ensured it remained focused, efficient and ultimately delivered a fantastic outcome for all shareholders. 

“We are delighted with the outcome and look forward to the next chapter for OddBalls.”

Cavu Corporate Finance, which is based in Newcastle, advised the shareholders and management team throughout the transaction, helping prepare the business for investment and identify a suitable funding partner.

The deal was led by Cavu director Sahil Nayyar and manager Philip Ballantyne.

Sahil added: “We are delighted to have supported the shareholders of OddBalls on securing this significant private equity investment. 

“OddBalls is a brand that has built real momentum in the consumer space through authenticity and a strong customer connection. 

“This transaction reflects both the quality of the business and the significant growth opportunity ahead.

“It has been a pleasure working with all parties to deliver a great outcome.”

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