Different Narrative grows with new hires

Newcastle-based marketing agency Different Narrative has strengthened its team with the appointment of Dikshita Chakraborty as client manager and Angel Shaji as junior designer.

Dikshita joins with experience across the offshore wind, advertising and events sectors, bringing expertise in client relationship management and project delivery. 

She said: “What excites me most is the variety. 

“Different Narrative works with such a diverse mix of clients and that really appealed to me. 

“I love being the link that helps great work happen – connecting the dots between clients and the team to make sure projects run smoothly and relationships keep growing.”

Angel, a graduate of the University of Sunderland, joins the creative team with a passion for branding, motion design and visual communications.

Angel added: “What stood out to me about Different Narrative was the people. 

“There’s a real sense that everyone genuinely cares about the work they create and the impact it has. 

“That’s the kind of environment I wanted to be part of.”

The new recruits will support the agency's growing client portfolio across both client services and creative delivery.

The appointments come during a strong period of growth for Different Narrative, following a series of major account wins including Go North East, Redcar & Cleveland Council, Cumbria Tourism, Visit Leeds and Torch Cards. 

The agency has also continued to expand its fixed-fee 'All In' marketing retainer as demand for its integrated marketing services increases.

Managing director Kieron Goldborough added: “I’m delighted to welcome Angel and Dikshita to Team DN. 

“Finding the right people is never easy, but when you do, it’s one of the best feelings in the world. 

“These two are going to be brilliant here.”

He added: “New hires at an agency are always a good signal that things are working. 

“Our clients choose us because we deliver bold ideas and powerful marketing results. 

“As our list of clients grows, so does the team behind it all. 

“Every person at Different Narrative brings something unique, and that collective effort is what makes us who we are.”

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