Lager maker in 'milestone' distribution agreement

A low-calorie lager maker says it has added fizz to operations with a supply deal.

Fit Cat is working with Enotria.

It says the exclusive UK distribution agreement “marks a major milestone in the brand’s growth”. 

Founder Arian Zandi added the alliance with London-based Enotria will help introduce Fit Cat into restaurants, bars and hotels.   

He said: “Enotria understood the brand, the long-term vision and, most importantly, where Fit Cat belongs in the market.

“This is much more than a distribution agreement.

“It is a partnership built around a shared ambition to establish Fit Cat as one of the leading premium beer brands in the UK.”

Ants Rixon, Enotria managing director, added: “Fit Cat is one of the most exciting brands we have seen in this space, and we believe it represents a new generation of beer centred around balance.

“I am very excited to be working alongside Arian and supporting his vision.”

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