WonderMaker strengthens team with senior hires

North West-based brand communications and experience design agency WonderMaker has appointed Natalia Ashton-Togher and Richard Knowles to senior roles as it continues to build its team following its launch earlier this year.

Natalia joins as client and strategy director, bringing more than 20 years of experience in brand, communications and client services. 

Her career includes senior positions at Tangerine and STM AGENCY, as well as work with organisations including Airbus, the NHS, Dr. Martens and Booking.com.

She said: “It’s a really exciting time to be joining WonderMaker, as we continue to support businesses with defining an employer value proposition, building leadership visibility, creating a standout employee event and developing a communications strategy that connects local, national and global teams. 

“AI and digital platforms are changing how employees and candidates discover, research and form opinions about organisations, which means businesses need communications partners who understand not only what’s happening internally, but also the wider cultural and technological shifts shaping behaviour externally.

“In a world dominated by AI and a multitude of digital platforms, it’s also vital we keep creating in-person experiences that move people to think, feel and act differently.

“I’m looking forward to helping businesses reach new audiences, by crafting content and strategies that align with people’s values.”  

Richard joins as PR and content director after a three-year spell with law firm Napthens. A former journalist, he brings more than 25 years of experience supporting brands including Volkswagen, WD-40, Persimmon Homes and Liverpool FC.

Richard added: “As the communications age continues to shift, it’s providing businesses and teams with new variables on how best to deliver key messages that drive a measurable difference with people. 

“With this comes the need for businesses to combine strategic communications, immersive experiences and integrated storytelling to create work that resonates with people and drives measurable impact.” 

Founded by former agency owner Lee Ashton, WonderMaker operates across employee experience, brand activation and communications services as it expands its presence across the region.

Lee added: “Adding the calibre of people like Natalia and Richard will support our strategic growth plans, as we continue to provide clients with moments that travel.

“They will enable clients to unlock the wealth of opportunities available, as they seek results that don't just look good or feel good in the room, they move people and drive actions.” 

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