Partnership aims to help brands unlock AI growth

A PR and marketing agency has partnered with an AI transformation consultancy to help organisations turn artificial intelligence into commercial growth.

London-headquartered Tigerbond has launched a new partnership with Owendale Advisory, bringing together communications, reputation and digital marketing expertise with specialist AI strategy, market intelligence and organisational change support.

The partnership is designed to help clients move beyond AI experimentation and develop clearer strategies for using the technology to strengthen brands, businesses and reputations.

Its focus will include the integration of AI into marketing and communications through targeted workshops, audits and training.

The two organisations will also help clients respond to the rise of Generative Engine Optimisation, supporting brands to improve how they are surfaced, understood and cited across AI-powered search and discovery platforms.

Gary Crawford, co-founder of Owendale, said: “AI is not just changing how organisations operate. 

“It is changing how markets move, how customers discover brands, and how businesses create trust and competitive advantage. 

“At Owendale, our role is to help leaders cut through the noise, understand where AI is creating real strategic shifts, and build practical roadmaps for action. 

“Partnering with Tigerbond allows us to connect that intelligence and transformation thinking directly to brand, reputation and growth, helping clients move beyond experimentation and respond with clarity, confidence and commercial intent.”  

Through the collaboration, Tigerbond and Owendale will provide strategic advisory services, including AI market intelligence, transformation roadmaps, personalised training and events exploring the relationship between AI, brand and business growth.

The alliance forms part of Tigerbond’s broader commitment to help clients navigate the changing digital and AI landscape.

Laurna Woods, chief executive of Tigerbond, added: “Organisations across every sector are experimenting with AI, but many are struggling to connect those capabilities to real brand impact. 

“This partnership with Owendale is about closing that gap. 

“We’re asked every week about what we should do now with AI that will help not only with future discovery but brand growth, so we’re joining up the dots to give clients a framework that separates fact from fiction and into real takeaways that can be implemented today.” 

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.