Spiral Cellars raises a glass to new ownership

A Staffordshire luxury home specialist is entering a new chapter after completing a management buy-out backed by multi-million-pound funding.

Cannock-based Spiral Cellars has been acquired by chief executive Mark Down and technical director Sam Stockdale following a £2.3 million loan from Frontier Development Capital.

The pair have led the business since former owners Lucy Hargreaves and Mark Dickens relocated overseas in 2024.

Mark said: “Sam and I are delighted to officially take the reins at Spiral Cellars and begin the next exciting chapter in the company’s development.  

“With the backing of Frontier Development Capital, we look forward to accelerating our growth internationally and bringing the UK’s leading luxury wine cellaring brand to new markets to meet rising global demand for wine storage solutions that combine functionality, craftsmanship and luxury living.”

Founded in 1981, Spiral Cellars has built a global reputation for designing and installing high-end wine storage solutions. 

Its signature circular cellar, complete with a spiral staircase, can be fitted into existing properties with minimal disruption.

The company has installed more than 5000 wine cellars across the UK and also offers walk-in wine rooms, wine walls and modular storage systems.

Employing 35 people at its Cannock headquarters and manufacturing facility, the business primarily serves high-net-worth clients, with projects ranging from £15,000 to more than £200,000.

While the UK remains its largest market, Spiral Cellars is seeing increasing demand overseas, particularly in Dubai and the United States.

Simon Kelsall, of Frontier Development Capital, added: “Spiral Cellars has been manufacturing and installing these statement pieces into homes in the UK for over 40 years. 

“It continues to enhance and expand its product range and is now regarded as one of the world’s leading wine cellar specialists, with around 30 million bottles stored in its cellars. 

“Mark and Sam are passionate about the business. 

“The buy-out will enable them to move it forward and take advantage of growing worldwide demand.  

“We look forward to working with them on this journey.”

Jeremy Richards of PKF Smith Cooper advised Spiral Cellars on the transaction, while Crowe UK LLP carried out financial due diligence for Frontier Development Capital and Wilkes Solicitors provided legal advice.

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