Alternative Flooring names new managing director

Alternative Flooring, headquartered in Andover, Hampshire, has appointed Stephen Brooks as managing director as the company embarks on its next phase of growth, while long-serving creative and marketing director Lorna Haigh transitions into a strategic consultancy role.

Stephen brings more than 25 years of leadership experience across manufacturing, distribution and consumer products, having held senior positions within multinational, listed and investor-backed businesses.

He said: “I am delighted to be joining Alternative Flooring at such an exciting point in its journey. 

“I have already been hugely impressed by the passion, creativity and talent across the business.

“My initial focus will be on listening and understanding the business through the people who have made it successful, while building on the strong foundations already in place.

“I would also like to recognise Lorna’s enormous contribution over many years, and I am pleased that the business will continue to benefit from her experience and creativity in her consultancy role.

“Alternative Flooring has a unique brand, a talented team and exciting opportunities ahead, and I am looking forward to helping shape the next chapter of growth and success.”

The leadership change comes alongside a new role for Lorna, who will continue to support the company in a consultancy capacity after 25 years with the business. 

Working with the marketing team and senior leadership, she will help shape future product launches and provide creative guidance as the company moves forward.

During her time with Alternative Flooring, Lorna played a central role in developing the brand’s identity, overseeing its creative direction, marketing campaigns and designer collaborations.

She added: “I am incredibly grateful for the opportunities Alternative has given over the 25 years. 

“There are not many roles where you can work with a team that feels like family, meet The King (twice), visit Number 10, steer the company’s values and collaborate with some of the best in the interiors industry.

“I am delighted to continue in a creative capacity at Alternative and very much look forward to working with Stephen and the team.”

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