Greenpark appoints paid media director

Digital content agency Greenpark has appointed Charley Dennis as paid media director as it continues to expand its global operations and strengthen its capabilities in AI-driven search and discovery.

Charley joins from NP Digital, where she served as senior paid media strategist and previously led the agency’s EMEA paid media team. 

During her career, she has worked with major brands including DHL Europe, Ford, HSBC, LG, Openreach, Shell, P&G and Silver Spoon.

In her new role, she will report to Sam Barker, group partner for omnichannel search and insights, and lead the development of integrated paid media strategies for clients including Unilever.

A key focus will be identifying opportunities across AI-powered search and large language model environments.

Charley said: “I am delighted to be joining the Greenpark family. 

“I am here to develop integrated, cross-channel paid media strategies for our clients and to help drive our offering into what represents a fundamental change in paid media: paid visibility within LLM and AI search environments.”

Charley’s appointment reflects Greenpark’s continued evolution beyond traditional SEO as the agency expands its omnichannel search and insights offering to meet growing client demand for specialist paid media expertise.

Chris Pearce, group managing director at Greenpark, added: “We are thrilled to welcome Charley to the Greenpark team as we rapidly scale our paid media offering, focusing on the emerging LLM ad landscape and performance media.”

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