Iris London boosts leadership team with senior hires

Global creative agency Iris London has strengthened its senior leadership team with the appointments of Ali Proctor-Walsh as head of operations and Vicci Whitlow as head of production.

Ali joins with more than 18 years of experience across creative, technology and innovation. 

Reporting to chief executive Zoe Eagle, she will oversee operational delivery across the agency while driving efficiency, scalability and governance. 

Her previous roles include production and creator marketing lead for EMEA at Meta Creative Shop and executive producer at Nexus Studios, where she worked with brands including Apple, Disney, Jaguar Land Rover, L’Oréal and LVMH.

Ali said: “Iris has the ambition to do things differently and the culture to support it. 

“The opportunity to bring my experience of connecting creativity, production and operations into a business that genuinely values all three was hugely attractive. 

“I’m looking forward to helping create the conditions for brilliant people to do their best work and for ambitious ideas to thrive.”

Zoe added: “Ali is the operational leader that an agency like Iris needs right now. 

“She brings nearly two decades of experience building and scaling high-performing teams across creative, production and technology. 

“I’m looking forward to seeing what she’ll build here.”

Vicci brings more than 20 years of integrated production experience gained across agencies in London, Amsterdam and San Francisco. 

Reporting to chief creative officer Menno Kluin, she will lead production output across the London office, overseeing projects spanning film, digital, print and integrated campaigns. 

She joins from Karmarama/Accenture Song UK, where she served as head of integrated production.

Vicci added: “I’ve always admired Iris for its challenger spirit and the quality of creative ambition across the agency. 

“This felt like the right moment to bring my production experience into an environment that genuinely values craft, and I’m looking forward to building on that from day one.”

Menno added: “Vicci is exactly the kind of producer that makes creative work better. 

“She brings rigour, craft and genuine passion to every project, and with more than two decades of experience at some of the best agencies in London, she knows how to get brilliant work made.”

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