Agency marks anniversary with record growth

A Leeds-based marketing agency is marking a decade in business with record growth, new client wins and an expanding workforce.

Perfect Storm has reported a 20 per cent increase in EBITDA and secured more than £500,000 of new business during its 2025/26 financial year.

The agency said new business was up 51 per cent on the previous year, with clients spanning the pet health, travel, retail and sports sectors. 

Recent additions include Identi, PGL and Bradford Bulls.

The performance comes despite challenging economic conditions and wider reports of a difficult period for the agency sector.

Founded in 2016, Perfect Storm has also continued to invest in its team, doubling its headcount since 2024 to 22 permanent employees.

The agency combines its in-house team with a network of freelance specialists, creating bespoke teams for individual client projects.

Bosses say the results represent the company’s most successful financial year to date and reflect growing demand for its full-service marketing offering.

Adam Errington, who co-founded Perfect Storm alongside Dave Nutter in 2016, said: “It’s easy to believe everything is doom and gloom out there in the agency world, and sometimes it feels like there’s constant redundancies and closures. 

“So, we feel very fortunate to be celebrating growth every year, year-on-year. 

“But we have always planned ahead and tried to differentiate ourselves in a crowded market – and focused on getting the right team in place. 

“We really put thought into our proposition, which we’ll be updating in line with the agency’s tenth anniversary, to make sure we’re forward-thinking and strategy-first. 

“Those agencies who don’t adapt, or who try to be everything to everyone, are the ones struggling.

“We believe that EBIDTA shows the true value of a business and often agencies hide behind metrics like turnover which don’t necessarily mean much. 

“The wider sector’s profitability has undoubtedly come under pressure for various reasons, including the fact that new business has become harder to win and client budgets are more cautious than ever, but there is growth to be had out there for those agencies who have a clear vision and proposition.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.